In today’s crowded market, people notice who they can count on. Shoppers want to know exactly what they’re getting and that the seller is honest. In our State of the Industry Report we found that resellers who build trust often see higher prices stick and get customers coming back repeatedly.

LinkedIn’s 2025 Reselling Trends report points out that transparency is becoming a huge differentiator. Buyers care about where a product comes from, how it’s priced, and what the shipping looks like. When you’re upfront, they stay loyal.

Build a Brand That Feels Reliable

Trust isn’t just a logo or a storefront, it’s the experience people have with your business. Social Champ’s 2025 report found that 81% of consumers need to trust a brand before buying, and 71% will walk away if that trust is broken.

Here’s what builds trust for liquidation resellers:

• Be clear about the condition and origin of products

• Show how you inspect and test items

• Explain your pricing and policies

• Make returns and customer service easy to understand

Consistency matters. Whether buyers see you on eBay, in your warehouse, or on Instagram, your branding, messaging, and tone should feel familiar and reliable.

Give Clear Product Information

Honest details win every time. Take multiple photos from different angles, note any flaws, explain whether an item is new, open-box, or used, and include brand names and model numbers. Videos showing grading and inspection help set realistic expectations too.

Use Technology to Your Advantage

Apps can verify authenticity. QR codes can show product history. Video lets buyers inspect items virtually. These tools make it easier for shoppers to trust what they’re buying.

Leverage Social Proof

Ogilvy’s 2025 Social Trends report highlights a social-first approach. Showcase customer reviews, testimonials, and user-generated content. Feature success stories and build a community around your products. People trust other people more than ads, so showing real experiences works.

Trust takes time to build, but every clear photo, honest description, and shared review adds up. In a market with countless options, being the reseller people rely on is a huge advantage.

Want deeper insights? Download the full State of the Industry Report to see what else is shaping the liquidation and resale world.